Twitter Advertising Come in a Variety of Flavors
Twitter ads are a great way to spread awareness of your company and products to a targeted audience. Win-win. So what are the various Twitter ad formats, and how do you know which one would provide your company the most return on investment? Finding the correct form of advertising is crucial for getting the results you want from your campaigns.
Ads on Twitter are Number One
Using Twitter’s own terminology, a Promoted Tweet is one that has been paid by an advertiser in an effort to reach a larger audience or boost interaction among the advertiser’s current followers. Each Promoted Tweet will have the word “Promoted” appended to its URL, making it obvious to users that the Tweet was paid for by an advertiser. Other than being promoted, Promoted Tweets behave exactly the same as ordinary Tweets and may be Retweeted, replied to, liked, etc.
Promoted Tweets can be created in a wide variety of styles, each of which is optimised for the rapid, concise communication of a single topic. To get valuable insight from customers, you might conduct a poll targeting a certain demographic. In addition, you may make the advertisement more interesting to the audience by including a picture or a GIF.
Accounts That Have Been Featured In Promotion
Marketers often use Promoted Accounts to target new customers who aren’t previously familiar with their company. Promote your complete Twitter account to individuals who may be interested in following you, as opposed to simply individual Tweets, with this ad format. These advertisements appear in the feeds of users who might be interested in what you have to offer. They show up in search results and the “Who to Follow” suggestions, both of which direct users’ attention to certain profiles.
Advertised Video Number Three
All the major platforms now include some kind of live component since live content is so popular. Brands can get the most out of their live content initiatives with the aid of Sponsored Live Video on Twitter, which allows users to engage with their content in real time. This is perfect for businesses who want their product launches and VIP events to stand out from the crowd. The required investment is $500,000. Fifty percent of this sum must be allocated to the cost of maintaining the advertised event page.
Fourthly, Trends That Are Specifically Marketed
Twitter is where social media users go to discover what’s popular right now. As a result, it makes sense to place ads in the Trending feed. If you do, your ad will be featured prominently in two of Twitter’s most visited sections: the Trending area on the right side of the homepage and the #Explore tab. When people click on the Promoted Trend, your brand’s Promoted Tweet will appear at the top of the search results for that topic.
Best Trends to Watch
At the turn of the year 2020, a new advertising platform called Sponsored Trend Spotlight was introduced. You should realise first that the #Explore tab is a highly trafficked retail space, since it is where users go to investigate what’s happening. Sponsored Trend Spotlight puts your ad at the top of the Explore tab for the first two visits per person, per day, and allows for not only text but also videos as short as six seconds and GIFS, in addition to static photos, to provide a more engaging and immersive experience.
Advertisements that run by themselves
Twitter Promote Mode might be a good fit if you’re just getting started with Twitter marketing and are wary of spending too much on Twitter ads. Please be aware that this service is no longer accepting new users. You might think of Twitter’s Promote Mode as a “always on” kind of advertising. Your first 10 Tweets of the day become part of a Promoted Tweets campaign that reaches the people you choose. You may continue with your marketing efforts as usual, including posting relevant updates, links, and material to your audience on Twitter. The cost of using Promote Mode is less than the cost of a daily coffee beverage.
Carousel Ads are the newest kind of advertising introduced by the social media platform. This ad style, already utilised by Facebook and Instagram, lets you incorporate as many as six photos or videos into a single post for a more interactive and alluring final product. Studies conducted on Facebook show that Carousel advertising generate a 72% greater click-through rate compared to single pictures, providing more support for the usefulness of this ad type. As well as being simple to make, Carousel ads provide advertisers room to be imaginative with their campaigns, which in turn boosts interest in and exposure to the ad’s content.
You should consider incorporating Twitter as part of a broader digital marketing plan. Using Twitter advertisements is a smart strategy for expanding your customer base and raising awareness of your company’s brand. If you’re unsure of how to go, testing several options, such as different combinations of copy and creatives, is a great way to hone your approach.