It’s important to check that your desired social media dashboard includes these nine capabilities, whether you’re looking for your first social media management tool or ready to upgrade an underperforming platform.
Native solutions for Facebook, Twitter, and other platforms aren’t adequate to deliver efficient and effective social media management.
After all, it’s hardly productive to constantly go between platforms to make posts, interact with followers, and review data.
Social media dashboards, on the other hand, are crucial for facilitating efficiency, fostering teamwork, and monitoring progress.
But how does one decide which of the various social media management apps available is the best for their business or agency?
How to Use a Social Media Dashboard: The Basics
First, let’s cover the fundamentals.
The social media dashboard is the hub of a social media management tool, a digital programme that centralises all of your social media marketing and administration tasks.
Whether you’re an in-house social media manager or work for an agency, this tool will help you save time and get more done.
Exactly what features exist in content administration systems for social media
Among the many operations that dashboards may oversee are:
Posting in advance allows you to focus on developing successful tactics and campaigns.
Participation: Having all responses and messages from social media in one location might help you save time and be more consistent.
Keeping an eye out for relevant talks about your company and industry so you can jump in when it’s most fruitful.
Reporting: Keeping tabs on key indicators allows you to celebrate successes and identify areas of improvement with your team.
Whether you’re in the market for your first dashboard or are ready to replace an older, less effective one, you’ll find what you need here. These are must-haves for every social media management dashboard.
Abilities and identities for various brands
Responsible for overseeing the company’s online presence? You need a solution that works with Instagram, Facebook, Twitter, LinkedIn, and YouTube, to name a few of the most popular social media sites used by businesses today.
Keep in mind that you don’t have to use EVERY SINGLE SOCIAL MEDIA PLATFORM out there; you simply need the ones where your target demographic hangs out the most.
After all, you need a unified platform to manage all of your social media platforms, from posting on a timetable to generating data.
What if your firm asks you to manage the social media efforts of many clients?
Each user must be able to oversee many brands from a central location. You want the correct profiles to be available to the right people on your team without having to shell out more cash for each new brand.
Choices for altering images
It could happen to anyone. It’s a bit of a mess if you use the same photo on different social networking sites.
On social media sites like Facebook and Twitter, the image’s caption may not display in its entirety. As an alternative, maybe the landscape photo doesn’t go in with the rest of your Instagram feed.
Either way, it’s important to have a straightforward method for tailoring your photographs to each social network.
If you want to save time, don’t edit photographs manually before scheduling articles; instead, choose a dashboard that does that automatically. In a perfect world, the editor would be familiar with the specifications of each platform, allowing for speedy cropping and resizing without any complicated calculations.
Email box for social media
Instead of trying to keep track of interactions across many social networking sites, why not do it all in one convenient location?
There must be some sort of social inbox included in any social media management software. You may check your mailbox for new messages and comments in many different applications.
The following sophisticated email functions, however, are also useful for many social media administrators.
Web-based moderation robots
It’s fantastic to be able to generate interest. However, legitimate comments might get buried in the noise if your business receives a large volume of spam. An intelligent inbox assistant may remove or conceal messages for you, depending on your preferences.
Prepared responses
It’s possible that you’ll need to respond individually to a lot of different comments and messages. However, you’d rather not repeatedly enter your response.
Saved responses allow you to reuse and tailor answers to frequently asked questions.
Controlling Feedback on Advertisements
One convenient feature of a social inbox is that it can be used to organise and monitor feedback on both live and static advertisements from a single location. So, you can effectively manage both paid and organic engagement.
CRM for social media
Productivity gains may be realised through the use of a social media dashboard for managing interaction. Still, a social media inbox isn’t enough.
A CRM solution integrated onto your dashboard expands your capabilities even more.
The dashboard of a social customer relationship management system is where you can arrange and monitor your interactions with your followers.
A social customer relationship management system allows your group to:
Build relationships. Do you wish to better engage with your audience by learning more about them? A social media customer relationship management system keeps tabs on each follower’s interaction history, allowing you to provide more nuanced responses.
Find influencers. Intent on spreading the word about your product through influential people? Fans can be identified as brand ambassadors or micro-influencers in a social CRM.
You should write things down. The team needs to know more about a certain fan. You may make internal comments in your social CRM that only your coworkers will see.
Communication in a Social Context: Listening
To strengthen your brand, you need to generate significant interest. However, it’s not only about having one-on-one conversations with supporters.
To keep tabs on the most critical discussions taking place around your business, you need a dashboard that streamlines social listening.
Even if a user doesn’t specifically mention your handle (@), a social listening dashboard may still help you locate postings mentioning your brand.
You may also set up alerts for certain hashtags, keywords, and phrases to ensure that you never miss a conversation concerning your company, sector, or rivals. You may also automatically tag chats for further analysis or follow-up.