Instagram has become one of the most influential social media networks, with 1 billion monthly active users. As a result, user engagement increases dramatically.
This social media platform, in particular, has the industry’s greatest interaction rates.
Yet without an active Instagram company profile, it will be impossible to track interaction.
Switching from a personal to a business profile on Instagram opens up a world of possibilities for improving your marketing efforts on the platform.
Today, we’ll demonstrate how simple it is to convert your existing Instagram account to a professional one. We’ll also explore the many compelling arguments in favour of giving it a shot.
Tips for transforming your individual Instagram page into a professional one
Turn on public sharing for your Instagram account
Visit your account page.
To adjust settings, use the cog icon (three horizontal lines) in the screen’s upper right corner.
Choose “account,” then “switch to business profile,” to change your account type. You’ll need to link your profile to a Facebook company page. If you don’t already have a Facebook page, you can create one using your personal profile. No need to panic; its very existence is enough.
Go to your profile’s settings and select “Switch Back to Personal Account” if you decide you’d rather use a personal profile again. But remember that doing so will erase all of your content analytics. Some of the insights, such as the amount of shares from the prior quarter, would be lost if you move back to a company profile.
The benefits of switching to Instagram for businesses
Use of Instagram Insights, a free data-analysis
As soon as you make the switch, Insights for Instagram will become available to you. It’s a no-cost, in-built analytics tool that’s more useful than it looks. Find out the gender, age range, and geography of your audience, as well as which of your posts are the most popular, with the help of Insights.
Using an Instagram management app for in-depth analytics.
When it comes to data analysis and social media administration, you may finally expand your wings here. Only Instagram business accounts are compatible with the plethora of third-party management solutions that exist to make social media administrators’ jobs simpler.
Computer-assisted scheduling and posting of content
If you run a company on Instagram, you can take use of every function provided by your chosen social media management platform.
The demand for this function rises in direct proportion to the quantity of material you want to publish.
By creating a social media publishing schedule in advance, you may save yourself a tonne of time and effort. It’s a lot less stressful when you don’t have to continually come up with new content ideas.
You can keep your brand’s voice and aesthetic more consistent by using a social media calendar to see the overall picture of your scheduled social media activities. Furthermore, aesthetics are important, especially on Instagram, where your entire profile page serves as a digital calling card.
Assessing the Impact of Instagram Influencers
In this scenario, you play the role of a company in search of a social media influencer. You’ll need to look into the backgrounds of possible hires to be sure they have what it takes. You need to learn as much as possible about their audience size, demographics, engagement rates, and post reach. To put it another way, you should check to see if their accounts are genuine. You may quickly and easily examine influencers’ Instagram accounts with the use of third-party social media tools like NapoleonCat.
Do you offer one-on-one account analysis? Really, no. Always seek for influencers with company accounts unless you’re going for a huge social media star that doesn’t need an introduction or background check.
If there is an occupation listed next to a person’s name in the bio section, you may assume that they have a professional profile.
Personalization of profile buttons
Users used to only be able to get in touch with you through DMs or your bio link until business accounts became popular (if you had one).
Switching to a business account will allow you to customise your call-to-action buttons with details like an email address or a virtual phone number.
Customers will be able to get in touch with you more quickly this way.
Marketing on Instagram
If you have a business account on Instagram, you may promote your posts to relevant audiences and earn more likes, comments, and shares.
Advertising on Instagram is simple to set up.
You get to pick who sees your ad, how much money you’re willing to spend, how long it will run, and what the button text will say.
Remember that the verification process for an ad might take some time. It might take a few hours to a few days for the ad to go live once it has been created.
Having an Instagram business account is almost mandatory for those who manage a product or service brand on the platform. It enables a plethora of benefits and provides brand-new advertising opportunities. Besides, it’s totally free, and you can easily revert to your old profile if you change your mind.