Instagram, in other words, isn’t only for showing off your photography skills. Instagram may be used to generate revenue online if proper marketing methods are implemented, since the site has a sizable user base willing to read and interact with sponsored content.
Of course, no assurances can be made with Instagram, just like there can be with any marketing strategy or technology. You can’t just upload some pictures, kick back, and expect to get rich. Here are seven strategies you can use to boost your Instagram sales immediately.
Embrace Instagram’s Unique Qualities
As I mentioned before, Instagram has more than a billion monthly users. You need to hone down on the specifics of that aggregate number in order to successfully target them and increase sales.
Apple is able to show off the high quality of its wares without coming off as pushy, and in the process strengthen bonds with its customer base.
Collaborate with Influencers (the Right Ones)
The point of using influencers to sell your goods isn’t to get in front of as many eyes as possible. For this reason, collaborating with micro-influencers that share your brand’s beliefs may be quite beneficial. Despite their smaller fan bases, they often provide more valuable recommendations.
Partnering with micro influencers is like giving a talk to a small group of people who are all very interested in a particular topic, while working with large influencers is like shouting about your product in the middle of Times Square. Even though more people will see you at Times Square, I’m willing to wager that your trade fair booth will bring in more money.
Utilise emerging models for marketing based on influence.
Reach and engagement were historically prioritised over actual success in influencer marketing approaches. You would pay an influencer according to their reach and the number of people they reach.
Thus, it was possible to pay a lot of money to have an influencer promote your product, have many positive responses to the posts, and still not make any sales.
Make the most of your profile
Consider all the options for customising your Facebook profile. Your store’s hours, customer ratings, brand’s backstory, and contact information should all be included.
Instagram is unique in that you may only utilise a maximum of 150 characters each post. You have to convey your identity, your mission, and your appeal in that brief area.
The brevity of this Instagram page is impressive. Since the general public is already familiar with Coca-Cola, the company didn’t feel the need to provide a lengthy history of the company in order to promote a particular line of apparel (Coca-Cola’s Unity collection).
Showcase the functionality of your products.
The adage “show me, don’t tell me” has never been more shown than in this case. Picture alone says it all: “Our cameras are amazing at capturing action shots.” A GoPro camera is used in the context of kiteboarding, a popular sport among GoPro’s target demographic.
Learn to Use Hashtags Wisely
You’re more likely to get shadow banned, where Instagram stops showing your posts in searches for certain hashtags, than you are to attract a captive audience of potential customers if your entire hashtagging strategy is to cram as many as possible into every post (while using the same hashtags in your posts over and over again).
Take Advantage of Reviews
Consumers gain valuable (hopefully accurate) information about your items from reviews before they decide whether or not to spend their money on them.
No matter how broad or specific your sector is, there is always room for new material and new reviews; these reviews are the golden eggs that will hatch new clients. Most individuals don’t put the same level of faith in businesses as they do in friends and family.
Conclusions on Instagram Advertising Methods
At this point, it should be very evident why authenticity is so important for your Instagram marketing efforts to succeed.
Each of the methods discussed here is geared at marketing your wares, in whole or in part, without coming across as too promotional.
Keep in mind that nobody visits Instagram specifically to check out the advertising. They’re looking for entertaining posts, whether they come from friends and family or their favourite companies. New material for your account should mostly consist of user-generated content, infographics, videos, helpful advice, and anything else that readers will find useful.
If your postings are mostly promotional in nature rather than imaginative, you are actively interrupting the user experience. Users will most likely ignore it or skip over it entirely. Your relevance score will take a hit if users start ignoring or reporting your advertising.
Be genuine in anything that you do, from collaborating with influencers to making your own content. Don’t try to convince them of your product’s superiority by making them believe in a fairy tale; instead, show it being utilised “in the wild” and explain how useful it is.