Instagram is known for constantly throwing advertisers for a loop. additional features, including video and a myriad of additional buying possibilities, have been released rapidly during the past year.
Marketers face these 5 Instagram difficulties
One, being aware of when and how to utilise hashtags.
As you might expect from the site that brought us #ThrowbackThursday and #WednesdayWisdom, hashtags play a significant role on Instagram. However, they might be tricky to break if you don’t know how many to use. Do you focus on trending hashtags or should you go for more specific ones?
According to the data, hashtags that catered to niche communities and interests, such as locales and television series, were the most successful.
It’s common knowledge that the more hashtags you use in a post, the better. According to the data, utilising a lot of hashtags doesn’t hurt the effectiveness of your posts. However, a word of warning: make sure your hashtags are always on-topic. Otherwise, your attempt to boost participation might be wasted on the wrong people.
Second, getting approval for an influencer marketing budget.
Many marketers may be put off by the idea of influencer marketing because they assume it requires a big budget to form partnerships with influential people. Try again.
HubSpot’s Instagram Engagement Report suggests that while it may appear beneficial to work with influencers who have a large number of followers, it is more beneficial to work with influencers who have a smaller but more engaged group (micro influencers). Yet another study discovered that the smaller an influencer’s audience, the higher their engagement rates were.
Advertising through micro-influencers is more affordable for many businesses since their audiences are smaller but just as engaged as those of larger celebrities.
It’s a fantastic moment to give Instagram influencer marketing a shot, since 97% of marketers aim to boost spending on it this year.
Third, making timely updates.
It’s easy to forget about timing while developing a marketing plan. Targeting the appropriate individuals at the right time is more crucial than ever because of how social media algorithms reward fresh material.
HubSpot’s Instagram Engagement Report provides useful information for posting at the optimal times:
- The most attention is paid to content published between 6 and 9 p.m.
- The engagement rate is lowest between 5 AM and 12 PM.
- The average rate of involvement is very consistent between Monday and Friday, but somewhat higher over the weekend.
These numbers provide a picture, but there’s no guarantee they’re right for you and your target audience. Determine when and where your target demographic is most likely to be online.
Check to see if there is a better time of day for your content. A coffee establishment, for instance, could choose to publish in the early morning or late afternoon, when business is slow.
It’s impossible to appeal to everyone. Finally, you should try posting on several days and times to find what works best for your specific audience.
Create catchy descriptions for your photos.
There is a lot of pressure to write captivating and memorable Instagram captions instead of salesy and dull ones.
Skipping the caption is the first obvious error. The analysis found that increasing the caption’s visibility from 4% to over 6% significantly increased interaction.
Caption writing “rule” number one: use your brand voice first and foremost. If you need to make one, think of a few words that characterise your company, and then utilise those words to come up with clever captions.
In contrast to Nike, whose marketing messaging tend to be upbeat and motivational, Lego’s Instagram posts tend to be lighthearted and inventive.
Five, figuring out what people want to read.
If you use Instagram, you might think that visual material is the most popular there.
HubSpot found that videos receive more engagement than any other type of content, with an average of 24 comments and 1,097 likes per video. Videos are more “sticky” and shareable, according to other studies.
Carousel supports come in close second. Posts like this allow visitors to browse through a number of different pieces of material at once. They’re more engaging than simple postings since the reader needs to actively engage with the material by scrolling.
The trend is obvious: in 2022, excellent advertising need more than just pretty pictures. Incorporate carousels and experiment with other video formats like Reels and Stories by first analysing your present approach.
Concluding Remarks
Instagram and its user base are always developing and changing. For better content alignment and more engagement, you must have a firm grasp of when and how your target audience uses the platform. Get started with the advice in this article and be sure to routinely test your tactics.