Instagram’s widespread appeal means it’s a great place for online shops of all ages to find new customers and expand existing ones. Having an Instagram account can help you in numerous ways. Finding out what your clients want is one option; spreading the word about your business to new people is another. Rather than asking why you should utilise Instagram to boost sales, you should be asking how.
Instagram’s Carousel Ads are described.
Influencers and celebrities aren’t the only ones who use Instagram as a narrative platform. In fact, many companies saw explosive growth as a direct result of their Instagram marketing efforts. Organic articles can help you reach clients, but doing so could take a long time. Making ads and campaigns that produce results quickly is the quicker and less labor-intensive option.
When launching an Instagram advertising campaign, you have several choices. You can make things like:
- Advertising carousels
- Poster ads
- Promo films
- Promotional Posters
- Retail promotion
- Marketing copy
- Ads on IGTV
There are benefits and drawbacks to any form of advertising, but carousel ads have been shown to be particularly effective in the ecommerce sector. Carousel advertisements allow you to tell a visual story that encapsulates the essence of your company.
You can include a slideshow of two to ten photographs or videos in your Instagram ad by using the carousel format. There can only be one call to action button for the entire advertisement, even if each image or video has its own URL.
Guidelines for Instagram Ad Carousels
Instagram carousel ads have certain requirements that must be met, such as the following:
- Only jpg, png, or mp4 files will be accepted.
- No longer than a minute for videos.
- A maximum of 4GB is allowed for file size.
- No more than 2,200 characters allowed for caption
- The bare minimum for resolution is 600×600.
- The maximum resolution is 1080 by 1080 pixels.
Instagram carousel ads: why you need them.
Use Instagram carousel advertisements for your campaigns for a variety of reasons, including:
- To raise product recognition
- Get people involved
- Find fresh prospects.
The more people who visit your site, the more money you’ll make from your online store.
Putting Instagram Carousel Ads to Work for Online Stores
While there is no hard and fast rule for where your advertising should go, there are several tried-and-true strategies that have helped companies of all sizes and types succeed.
Here are a few pointers to help you make the most of Instagram Carousel ads for your online store:
Put a face to your brand
People are more likely to form relationships with other people than with a company. That way, customers can see the company’s leadership or their direct reports. You might also just use a nice tone of voice and some human touches in your writing. It’s also beneficial to engage in lighthearted banter with both consumers and rivals in the comments section.
Tell stories
Instagram carousel advertisements can be used to convey the tale of your brand’s history, including its beginnings and how it came to be the way it is today, or they can be used to present a story that highlights the pain points of your consumers and how your product can address them.
Exhibit Your Best
Just like any good street vendor would, you should highlight your best wares up front. Even if just five of your products are selling, you should prioritise those that are bringing in the most money. This may sound implausible. On the other hand, a recent Facebook survey found:
- Instagram has helped 83% of its users discover new products.
- In-app product research has increased by 81% among users.
- Therefore, it’s practically certain that many people will turn to your brand when you promote your top sellers.
Check out these 10 Inspiring Examples of Instagram Ads for Online Shopping.
Trade advice
Customers will tune in frequently to hear more about your product if you share insider hacks and suggestions. In addition, sharing exclusive, high-quality content that cannot be accessed elsewhere has the potential to boost interaction with your Instagram account.
Share customer ratings and comments
Every shopper in the modern era reads customer comments before making a buy. If you want to win over the confidence of new clients, provide some testimonials and feedback from existing ones.
Conversion Rate Optimisation Techniques
Now that you know how to get the most out of your Instagram carousel ad, you can focus on converting your leads into paying customers. Among the many contributing factors are:
Having a compelling Call to Action
The call to action (CTA) is an integral aspect of any marketing effort, and picking the proper one may make or break a campaign. The call to action (CTA) should be anything like “Shop Now” if you’re promoting a new product or your greatest sellers.
Including brief, descriptive captions
Your caption should be concise while still conveying the intended meaning. Keep in mind that most people won’t spend more than a few seconds reading an ad’s caption, but it doesn’t mean you can’t be creative or use appealing terms.
Don’t just peddle
It’s tricky but important to strike a balance between carousel pieces that encourage leads to make purchases and information that genuinely helps them. Modern consumers dislike being herded like sheep. That’s why it’s so important to use inbound marketing strategies that encourage people to find you.
Concluding Remarks
Instagram is a unique marketing tool since it allows you to have a two-way conversation with your target audience through photo and video sharing. Lead generation and customer retention for your online store can be simplified with Instagram Carousel ads.
Instead of spending months attempting to create the ideal Instagram carousel ad, you can do all of that and more with an AI solution called ConvertedIn. Start your Instagram carousel ad campaign off on the right foot by requesting a demo today.