Copywriting and material that is both creative and compelling. Both are crucial to an influencer’s success on Instagram because they allow them to create engaging stories that draw in their target audiences.
But there is a third pillar that aids in discoverability and exposure, and it’s something you can’t ignore: Instagram hashtags.
Hashtags provide a spotlight for posts with high-quality content and well-written captions, helping to gain greater exposure and an audience on the network.
In fact, if you don’t use the most popular hashtags on Instagram, it will be quite difficult for you to become an influential figure.
In this article, we will show you where to look for useful hashtags on Instagram and how to put them to good use. To help keep you safe on the social network, we’ve also included some advice on what you should never do when utilising hashtags.
C’mon, let’s get started:
Instagram hashtags: what are they for?
Hashtags, which can be one word or a phrase preceded by the hash symbol, are used to classify material and make it easier to locate.
Check that there is no pause in typing after the hash, and then the next word or phrase. A hashtag loses its searchability if it has a space in it, therefore avoid doing that.
Yet, how can you know whether the hashtag is actually being used? On Instagram, a combination of a word or phrase with a hash symbol turns the text blue instead of the usual colour. This indicates that it may be clicked on and that all posts with the hashtag are grouped together beneath it.
Rules of the road to follow
It is irrelevant to uppercase each syllable of the hashtag. Here’s an example: #Holidaysarecoming or #HolidaysAreComing. It may be searched both ways.
Create a hashtag with no more than three to four words, since anything more than that can become unwieldy to read.
Hashtags can be made whenever necessary. To get your material seen, use hashtags that are currently being searched for, especially at the outset.
The function of Instagram’s hashtags
Hashtags are used on social media platforms to categorise content.
For example, any tweets with the hashtag #MondayVibes will be collected here. Users may quickly and easily access all of the information that has been uploaded under a specific hashtag by just clicking on the hashtag.
Hashtags may be compared to filing cabinets because of the way they let items to be sorted for quick retrieval.
Well, this is precisely what hashtags on Instagram accomplish. When a user clicks on a hashtag, information tagged with that term will appear. And if people want to see more posts with that hashtag in their feed, they can just follow it.
Influencers may benefit greatly from utilising Instagram hashtags
Consider these persuasive arguments in favour of influencers’ use of hashtags:
Superior discoverability and social prominence
Using the proper hashtags is an excellent strategy to keep in people’s feeds, as well as to attract new followers.
It’s also crucial to use the appropriate hashtags so that the businesses you want to work with can discover you. If you’re a mommy blogger, for example, you can expect brands wanting to partner with influencers in your niche to search for you using certain hashtags.
Last but not least, using hashtags might lead you to additional influencers with whom you can partner.
Elevate competitor research
Want to know who other niche influencers are working with? To locate and analyse them, just use a hashtag.
Most importantly, you can see where you stand in comparison to the competition by searching for a hashtag. Share of social voice shows how often and where your content appears in response to hashtag searches.
Get the crowd involved!
And lastly, using hashtags in Instagram is a great method to spark conversations with your audience.
Influencers with a large following often create unique hashtags for their own campaigns and giveaways. By doing so, they want to inspire their respective audiences to adopt the hashtag and join the conversation.
Content ideation and research assistance
If you know the most popular and popular Instagram hashtags in your sector, you may discover fresh compelling content and trends to capitalise on.
More specific hashtags may be found by observing the ones already being used by your intended audience and other influencers in your field of work.
In fact, you may get content inspiration and concepts from completely unrelated fields by looking for hashtags outside of your own.
Also, you might learn by studying the captions and promotional strategies of competing influencers.
Where should you place hashtags in Instagram posts?
Hashtags can either be included in the caption or the first remark.
But, the billion dollar question is whether or not hashtags belong in the comments or the captions.
It has been shown that different types of influencers can achieve success using either method. Some people like being among the first to respond with a hashtag, while others take pride in using three or four.
Should Instagram hashtags be in the description or in the initial comment? We advise you to verify results before making any final decisions.
Hashtags in the initial comment are often favoured for a couple reasons, though.
Hashtags in comments make it easier to keep your captions organised.
Some people may be turned off by hashtags. Conversely, it might alter the aesthetic appeal of your caption. You may make a neat caption by mentioning them in the remark.
Modifying hashtags in a remark is simple.
Replace, delete, or add a new hashtag to the comment without worrying about how it may affect the reach of your post.
Hashtags in discussions are eventually forgotten.
Instagram prioritises recent comments above older ones. Therefore the remark with hashtags vanishes in a sea of replies as your leave comments expand.